Autodesk University Extension (AUx), India’s Premier Design Technology Event Receives Overwhelming Industry Response 

Over 900 design and engineering professionals, students, creative hobbyists and design enthusiasts across India attend the first edition of the event held in Mumbai.

From Bollywood blockbusters, automotive manufacturing, infrastructure to construction industries, the value of design comes to the fore.

Autodesk, Inc. (NASDAQ: ADSK), a world leader in 3D design software successfully concluded the first Indian edition of its global flagship event, Autodesk University held in Mumbai, India on December 19, 2013. The premier design industry forum witnessed over 900 attendees comprising customers, partners, students, creative evangelists, design and engineering professionals and educators from the Architecture, Engineering & Construction (AEC), Media & Entertainment (M&E) and manufacturing industries.

The key highlight of the event was the showcase of innovative projects undertaken by Indian design and engineering professionals from Architecture, Engineering, Construction (AEC), Manufacturing and Media & Entertainment industries using 3D Design technology from Autodesk. At the various sessions in AUx Mumbai, Autodesk also displayed Autodesk ReCap, 3D Printing and Motion Capture - next generation technologies from Autodesk’s portfolio of software. National Award winning VFX Supervisors Keitan Yadav & Haresh Hingorani from the post production studio Red Chillies VFX made presentations on the ‘Making of Krrish 3’ and ‘Chennai Express’ – two of the biggest blockbusters from Bollywood in 2013.

Over 120 students and professionals from design and engineering received free certifications for the latest versions of Autodesk software like AutoCAD 2014, Revit Architecture 2014, Inventor 2014, Civil 3D 2014, 3Ds Max 2014 and Maya 2014.

Autodesk also organized a separate CXO forum on the sidelines of AUx Mumbai that was attended by 110 top decision makers who deliberated on the creative problem solving role of design technology in India and the value design can add to businesses. Speakers at the forum included the likes of notable architect Mr Hafeez Contractor, Abhishek Lodha, Managing Director of Lodha Group, Ashish S Kulkarni, CEO at BIG Animation (I) Pvt. Ltd.

Leading technical specialists and Autodesk customer conducted sessions around on Autodesk technologies and demonstrated novel applications of design technology. Notable speakers include Mr S. Jaychandran, Engineering Manager Ports & Harbor, Larsen & Toubro; Rajesh Gupta, Senior General Manager, Louis Berger; Brij Nandan Yadava, Vice President Projects, DLF; Vipul Bhalala, Head, Broadcast Design, Zee Entertainment Enterprises; Dr. Koshy Varghese, IIT Madras; Sathiyasalen, Head Styling Studio, Ashok Leyland to name a few.

“We are delighted with the response received to the inaugural edition of Autodesk University Extension in India. It was our endeavor to build a creative forum for the design ecosystem in India and highlight the importance of design technology in addressing challenges unique to the country. We look forward to building on this initiative in the coming years and usher in a creative economy in India.” said Pradeep Nair, Managing Director, India and SAARC, Autodesk. 

Commenting on the event, Dr. V.S Kale, Head, Geospatial Business, Kalyani Global Engineering Pvt Ltd said, “Autodesk is leading the way when it comes to design awareness in India with an event like Autodesk University Extension. AUx Mumbai gave a very holistic picture of application of design in a range of sectors from animation to manufacturing and construction.”

Quotes from industry speakers on AUx Mumbai and 3D design technology from Autodesk:

Anil Saini, Director, Design Studio (India), General Motors Technical Centre India Pvt. Ltd. said, "This is indeed an excellent platform for cross-industry knowledge sharing in the area of design. The participation and the innovative work showcased stand to show how design has evolved in India, both in depth and in scale across various industry segments. Design professionals stand to benefit immensely from such forums which highlight new trends and technologies in their respective industries."

Brij Nandan Yadava, Sr. Vice President Projects, DLF said, “The session which we presented gave us an opportunity to put forth the trends that are driving the need for Building Information modeling (BIM) in the real estate and construction industries. Autodesk BIM is an intelligent model-based process that has helped us achieve business results by enabling more accurate, accessible, and actionable insight throughout project execution and lifecycle.”

Dr. Koshy Varghese, Department of Civil Eng (IIT Madras) said, “There is a need to improve cross-functional collaboration among professional disciplines as well as between university and industry. We are working with Autodesk to create a “finishing school” which will enable such collaborations and focus on imparting knowledge and skills in integrated construction practice to ensure all stakeholders get the most out of BIM.”

Autodesk and AutoCAD, Civil 3D, Inventor, Revit Architecture, Max Design, Maya, Autodesk ReCap, Motion Capture are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2013 Autodesk, Inc. All rights reserved.

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MIPCOM is the year's most anticipated global market for entertainment content across all platforms. Each Autumn, the industry's international heavy hitters – from TV and film – converge in Cannes to create a new world of entertainment. MIPCOM turns every moment into an opportunity, transforming four days of meetings, screenings and conferences into deals – from blockbuster programming to ground-breaking partnerships. And the children's entertainment industry gets an early start at MIPJunior, where key international buyers, sellers and producers gather to present, discover and screen content at the world's showcase for kids programming.

The driving force behind boxoffice hits that include the 'Star Trek' franchise, 'Beauty and the Beast,' 'The Lion King,' 'Shrek' and 'Madagascar,' is fast-tracking DreamWorks Animation into television and online, signing first-run deals with digital powerhouse Netflix, providing thousands of hours of original and library TV content to Super RTL, producing shows for the Chinese market and acquiring one of the most subscribed-to teen networks on YouTube, AwesomenessTV.

In the new golden age of television, the DreamWorks Animation Chief Executive Officer and MIPCOM 2013 Personality of the Year, epitomizes a growing dynamic in the entertainment world that was clear to be seen during MIPCOM, where some 13,500 delegates, from over 100 countries gathered to do business. International acquisition executives numbered 4,623, of which over 1,000 were digital buyers.

Put simply, more and more companies, executives and talent, traditionally associated with cinema, are getting involved in television. Digital heavyweights that include Netflix and Amazon, are stimulating the content creation community and an increasing number of international partnerships are being forged, as global broadcasters' appetites grow for accessing high-end series at their outset, rather than as part of an output agreement for completed work.

Word on the MIPCOM show floor was that the market is seeing an extraordinary quantity of quality content from around the world, with international partnerships such as Sky Atlantic HD, Canal+, Shine International, Kudos and Shine France Films' 'The Tunnel' being a case in point.

Speaking to a packed Grand Auditorium keynote audience October 9Jeffrey Katzenberg was in an upbeat mood. "I don't think there's ever been a time filled with so much new and unique opportunity for the world of television." He argued that despite fears in the past that high-quality online video broadcasting and instant access would be detrimental to traditional television, "by almost every single measure, traditional television viewing has not only remained robust, but has continued to expand."

The DreamWorks Animation CEO insisted that mobile and digital will prove to be an asset rather than a threat to traditional television and there was plenty of online activity during MIPCOM.

Among a plethora of announcements, FremantleMedia unveiled a major multi-year digital agreement with Chinese-based portal YouKu for FremantleMedia to provide hundreds of hours of content per year to YouKu's VOD channels. Shows that are initially slated to be involved include 'The X Factor USA,' 'America's Got Talent' and 'American Idol.'

FremantleMedia CEO, Cecile Frot-Coutaz, is expanding the company internationally and in the digital market. She advised MIPCOM delegates not to delay in entering the digital space. "You want to make a play and you want to make a play quickly." One of Frot-Coutaz's first moves at the head of FremantleMedia has been to create a digital and branded entertainment division.

Disney Media Distribution reported during MIPCOM that 'Agents of SHIELD' will appear on several Chinese online platforms offering VOD services, including Tudou, 24 hours after the US airing and Amazon's LoveFilm VOD platform signed an agreement with German rights giant Tele Munchen Group giving LoveFilm Germany SVOD rights to such titles as 'Iron Man 3,' 'Magic Mike' and 'Midnight in Paris.'

French heavyweight broadcasters TF1 and pay-tv Canal+, became the latest groups to team up with Facebook in an agreement that will see the internet giant providing analysis tools to help the duo understand the online comments about their shows and better determine advertising targets. "When social media intersected with television a few years ago, it was considered a really big deal," noted Dan Rose, Facebook's VP of Partnerships during his MIPCOM keynote speech. "Now the intersection is taken as a given."

And it seems that web players have stimulated the creative juices of anyone with film and television aspirations. At his MIPCOM Media Mastermind keynote, Amazon Studios Director, Roy Price, told how Amazon's call for people to propose film scripts and television series pilots saw some 14,000 scripts and over 4,000 pilots sent in. Amazon has since reduced the number to 24 films and 30 TV series which are heading for development.

In a new development, MIPCOM organizer Reed MIDEM, this week announced that at MIPTV in April 2014, it will launch the first MIP Digital Fronts, the international screenings for original online video. "MIPTV and MIPCOM were built on the buying and selling of television programming. MIP Digital Fronts will be the first international marketplace where high-quality, original content for online web channels and app-based/OTT streaming video platforms will be traded," noted Reed MIDEM's Television Division Director, Laurine Garaude.

This year's MIPCOM confirmed that the film community is increasingly investing in television.

Alongside DreamWorks Animations development in TV, The Weinstein Company, returning to MIPCOM for the second time, announced during the event that it is now a production partner on the BBC's event series 'War and Peace.' And the exhibition halls welcomed first-time U.S. film distributors Music Box Films and Cohen Media Group.

Relativity Media's Founder and CEO, Ryan Kavanaugh, who has financed over 200 theatrical films, was in Cannes to promote two new TV series, 'Limitless' and 'Act of Valor,' both based on Relativity theatrical films. And Kavanaugh told his keynote audience that the newly-launched film sales division, Relativity Foreign, will handle the company's growing slate of television series. Kavanaugh said that audience data, garnered from theatrical releases, would prove invaluable to developing TV series as Relativity harnessed input from passionate online communities.

Throughout MIPCOM, media and delegates alike commented on the unprecedented array of talent in Cannes to support shows – a clear indication of the convergence of film and television and the increasing role international is playing in financing television series.

"The number of great stars attending MIPCOM reflects a commitment from sales companies to the acquisition community. It sends a very strong message about a show. It says 'we're serious about this series and we've lined up international talent to prove it,'" noted Reed MIDEM's Television Division Director Laurine Garaude.

Among the high-profile names, Andie MacDowell set the MIPCOM red carpet alight alongside co-star Dylan Neal, as she promoted Hallmark Channel's 'Cedar Cove,' being sold by Beta Film. Sky Atlantic HD, Canal + and Shine International brought over the cast of MIPCOM's World Premiere TV Screening series 'The Tunnel,' including Clemence Poesy and Stephane Dillaneand CBS Global Distribution Group made a splash with Dean Norris and Rachelle Lefevre, co-stars of sci-fi hit 'Under the Dome.'

Starz Worldwide flew in the cast of pirate epic 'Black Sails,' led by Toby Stephens and Hannah New. Starz treated delegates to a premiere screening of the show during MIPCOM and immediately closed deals in GermanyFranceCanadaIsrael and Latin America.

Supermodel Naomi Campbell hosted a private screening of 'The Face,' which she executive produces and the British contingent was out in force during MIPCOM, with 'Midsomer Murders' lead Neil Dudgeon defying damp conditions on the red carpet and ITV Studios jetting in Jack Davenport and Zoe Boyle as part of their 'Breathless' promotion.

British actresses Emily Mortimer and Dolly Wells represented their co-creation series 'Doll & Em.' Emily Mortimer, who is producing the show for Sky Vision, joined women executives from around the world at the Women in Global Entertainment Power Lunch where wide-ranging discussions included the creative opportunities offered by limited series.

MIPCOM's international credentials were evident throughout the week with new exhibition pavilions from ChinaRussiaIndiaNigeria and South Africa. Country of Honour, Argentina, sent a record 98 exhibiting companies and a delegation of 283 executives who reported a host of deals.

New distribution company Federal Distribucion was unveiled during MIPCOM. The new company closed deals with Olympusat for 50 hours of programming destined for the US Hispanic market and with Canadian Hispanic network Nuevo Mundo TV. Animation specialist Astrolab Motion inked a first co-production agreement with South Korea for 'Mind-Blowing Breakthrough,' destined for Korea's EBS network and Mulata Films completed an international film co-production pact with Brazilian and French partners on feature 'Esteros 1998.'

"Latin America is currently the world's fourth largest TV market and there is a real push towards international export within the Spanish-speaking world and beyond," reported Laurine Garaude. "The LATAM Global Dealmakers Lunch brought together over 150 of the top executives from Latin America and highlighted the extraordinary developments in the region's entertainment industry, particularly in Argentina."

Malaysia's Communication and Multimedia Minister Datuk Seri Ahmad Shabery Cheek, heading a national delegation of over 60 Malaysian companies, reported first day sales totaling US$50 million. The Malaysian government has been active in its support for growing the country's entertainment industry both domestically and on the international scene.

International deals with China were prevalent in Cannes. Alongside FremantleMedia's content agreements with Chinese internet platforms, Canada's Nelvana Enterprises licensed animated kids series 'Franklin and Friends' to public broadcaster CCTV Kids Channel. Shine International sold crime series 'Broadchurch' to Chinese portal YouKu, bringing the number of territories that have acquired the show to over 100.

"Increasing links between film and television and the new opportunities provided by the online platforms and channels and the great names who have been in Cannes this week have made for a memorable MIPCOM," concluded Laurine Garaude.

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 "Whitelephant Productions in association with Fever 104FM Presents "The Prank Fother" popularly known as D Company par Supari. Danish Sait is a hired Prankster,on Don Darius's popular evening Drive show - "D Company". The Prank Fother (stereotype forFather, as pron. by a South Indian) is a 2-3min animation series in the voice of the famed RJ/ Comedian/ Improv and Impersonation Artist from Bengaluru, Danish Sait.

The series is based on prank calls made to random strangers by Danish Sait posing as a new character in every new call , -police officer, a call centre executive, a restaurant manager, a musician, a responsible citizen, a travel agent, prospective groom or any such seemingly unassuming everyday Indian names like Asgarh, Chacko, Nagraj, while pulling a very convincing, LYAO scenario each time. 

This series is targeted at everyone who enjoy's a good laugh over every day situations, while ensuring the viewer is generously tickled. The viewer, in spite of knowing all the while that he is watching a prank in action, will be taken by surprise each time by the sheer off-guardedness of Danish's situational humor.

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Cartoon Network will premiere the animated superhero movie Chakra: The Invincible across Southeast Asia on November 30. The character is developed by Stan Lee’s POW! Entertainment and Graphic India.

Stan Lee the legendary creator of Spider-Man, X-Men, Iron Man and The Avengers, among others, partnered his POW! Entertainment with Indian graphic novel publisher Liquid Comics (including its affiliate Graphic India) to develop Chakra as an Indian superhero.

Chakra: The Invincible tells the story of Raju Rai, a young Indian boy living in Mumbai. Raju and his mentor, the scientist Dr. Singh, develop a technology suit that activates the mystical chakras of the body. When Raju dons the suit, he discovers superpowers and vows to use his newfound abilities to protect and serve as he battles super villains.

“Stan Lee is one of the most prolific storytellers in the world, and in the same way his previous characters are known by nearly every man, woman and child on the planet, we believe Chakra will captivate audiences from Boston to Beijing to Bangalore,” added Graphic India'ss co-founder and CEO, Sharad Devarajan, who is also the director and executive producer of the animated film.

Indian comic artist Jeevan J. Kang designed the characters and oversaw the production design. Graphic India is a deep-pocketed enterprise jointly owned by Liquid Comics and CA Media. The latter is an investment firm run by Peter Chernin, the former president of News Corp. (the parent company of 20th Century Fox and Fox Broadcasting).

The movie is a part of the network's "continuing efforts to entertain kids and families across India with new and exciting characters and stories", said Krishna Desai, senior director and network head (Kids), South Asia, Turner International India Pvt. Ltd.

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Komal a short film by Climb Media

“Komal” is a Short Film based on Child Sexual Abuse, commissioned to CLIMB MEDIA by Childline India Foundation. Child Sexual Abuse is a common phenomenon and a serious issue in India. How do we educate children and equip them with the right tools and information, so they know how to deal with it, not after the crime is done, but before it happens? Especially when the word Sex is a taboo word in our traditional conservative society, this film was a challenging one for CLIMB MEDIA and the CIF Team. CIF has dealt with hundreds of CSA cases and as a preventive measure they thought of coming up with such a film which can educate children and parents.

Hopefully this film will serve its purpose and help to protect our children. Childline will be screening “Komal” in schools across India. It has already been dubbed in 5 regional languages. 

Director Kireet Khurana

Creative Producer and Script writer , Mr. Kireet Khurana shared his vision about the film. He says "We want the film to be the benchmark on Child Sexual abuse communication and be shown all over the country for many years to come."  

Mr. Kireet Khurana shared with us more about social message based films produced by CLIMB MEDIA and also about Film "KOMAL"  

After "Toonpur ka superhero" a successful and remarkable 3D and Live Action Feature film, How CLIMB MEDIA thought of coming up with such social message based short film? 

We have worked with several NGOs (UNICEF, Save the Children, NCERT etc) in the past as well and created several Public Service films on Social Issues. 

Some of these are: Here I am, Sand Castle, Happy Diwali


CHILDLINE is a phone number that spells hope for millions of children across India, It is India's first 24-hour, free, emergency phone outreach service for children in need of aid and assistance. 

It is the nodal agency of the Union Ministry of Women and Child Development acting as the parent organisation for setting up, managing and monitoring the CHILDLINE 1098 service all over the country.  

How story and script was build-up for the film?  Can you share though process behind that? 

Since this is a sensitive subject and CIF have dealt with innumerable cases of CSA, we worked very closely with them. They provided us with a detailed DISCUSSION NOTE on each subject - Child Labour (Education Counts), Corporal Punishment (The Rose), Child Marriage(Like Sisters) and Child Sexual Abuse(Komal), each listing the prevalent Laws of our country against each of these crimes, under what common circumstances do these crimes occur, how our society deals with & reacts to these issues and what is the desired outcome/impact that is required of each film. 

Now came the challenging and the most crucial part of the process- STORIES. We had to develop stories that would communicate all the above expositions and not tread into the monotonous, verbose and boring zone. After several rounds of revisions, reviews  and re-writing, the story of Komal was born.  

Storyboard of the Film "KOMAL"


Who are the target audience? Where this film will be shown and when this will be available?

The target audience is Children, Teachers, Parents and Schools from every corner of India, transcending cultural and regional boundaries and diversities; be it metro cities, small towns, villages, rich, poor, education, uneducated, just everybody.  The film has been created to communicate, build awareness and educate every child and family living in India.  

Child Abuse is a serious issue in India, How this film is going to help parent and children to learn about it and what solutions this film offers? 

The film will reach out to all in this country and will serve its purpose of educating children and adults about this issue. It teaches children about safe and unsafe touch. Most of the time, children do not understand what is happening, they are confused and finally left with a feeling of guilt. We have tried to tackle this through the story by highlighting different situations and examples of CSA. Hopefully CIF and its efforts will bring about the desired change. Hopefully, India will eventually be a safer place for our children.  

This film is having very beautiful and simple artwork representing contemporary Indian culture and Society, what was thought process behind look and feel of the film?

We wanted to keep the style simple, colourful and essentially Indian in its style. Our TG, being Indian children, we had to choose a film-making technique/style they would relate to We however were very careful not to make it the regular toony style, which might take away the seriousness of message.  We had to balance the entertainment value as well as subtely convey the message of the film. Children from the remotest villages, as well as the children from the metro cities (the ones who’ve been exposed to the best Hollywood animations), should be able to relate to the characters and the story. 

 Artwork of the Film "KOMAL"


What kind of research was done before conceptualising film story?

CIF provided us with firsthand accounts of the incidents that they had encountered. CIF also has a specific team that works on Child Abuse that contributed immensely to the film’s communication and treatment. We also watched videos and read a lot of news articles (Indian and International) on each of the issues that we had to conceptualise. Immense amount of research went into designing an appropriate look and feel for films so they can achieve the desired impact.  

Why you thought adopting medium of animation for such serious subject?

These films are essentially for children, to prepare them, educate them and provide them with the tools to fight. It’s pointless to counsel the child and punish the criminal ounce the damage is already done. We have to equip our children with the right information, so they are not left with a feeling of guilt and shame, but empowered enough to fight and prevent any harm coming to them. The animation style was adopted as we want to speak to children in their language. We had to keep some important expositions, simple, graphic and easy to understand.  We wanted to create a film that had a good story and not just preachy. It had to entertain yet convey the message emphatically. 

Can you share director's vision for the film?

Prashant  Shikare has previously directed the 3 other films done for Childline. Apart from designing and storyboarding the film Prashant was very uncompromising on the quality and treatment of the film.  

Climb Media has executed this film in a very beautiful manner which touches all harsh aspects of the subject in very soft manner and definitely children will enjoy watching it and learn about subject very well. What team has to say about this creation? 

The team themselves has learnt a lot in the entire procedure. We learnt a lot about the issues affecting children and the realities of our society. We were amazed to see the CIF Team’s passionate dedication towards this cause and their work which inspired & influenced Climb Media team.  We are very proud of this film and the other 3 films done for CIF. 

Is Climb Media is planning to come up with more social message films in future? 

We have probably done something right with the CIF films. We are getting a great response for these films, with more NGOs approaching us for creating Public Service Films. We enjoyed this journey of learning, enlightenment and creativity and look forward to do more. 

Watch "KOMAL"

Team "KOMAL"

Nishit Kumar / Nipa Bhansali

Produced by: CLIMB MEDIA
Design & Direction: Prashant Shikare
Creative Producer & Script: Kireet Khurana
Exec. Producer: Raviraj Wade
Music: Ashish Jha
BG & Illustration : Raviraj Kumbhar
Compositor: Arvind Shirke 
Animation : Vishnu Jadhav
Studio Head : Nikhil Warwadekar
VO Production : Vinod Kulkarni

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