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These tablets come preloaded with learning books, games activites,videos and apps with adroid 4.2.2 Jellybean operating system. Apart from these parents can download hundreds of apps and games from Google play store.

Commenting on the launch, Bharat Gulia, Co-Founder of Eddy said, "We build technology for young superstars. In every child there could be a reading superstar, a creativity superstar, a tech superstar, a math superstar or some other inherent talent. Our tablets provide excellent and fun content to bring out and nurture the superstar that lies in every child. Instead of spending thousands of rupees on toys, video games and other merchandise, parents can gift their kids one of these tablets that not only provide unlimited learning and entertainment, but are also much safer compared to any other tablet."

Siddharth Jain, Managing Director, South Asia, Turner International India, added, "Through Cartoon Network Enterprises, we have always aimed to extend the traditional notions of licensing and merchandising. The Creativity and Ben 10 tablets will not only entertain kids with games and videos but will also provide an impetus to learning new skills and garner knowledge in a fun and familiar tech-based environment."

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