MAAC Students with M. A. Saleem I.P.S, Additional Commissioner of Police (Traffic) and Shajan Samuel, Senior Vice-president of MAAC India
The event saw the launch of 66 films on the importance of Road Safety that had been produced in a matter of 100 hours by students of MAAC across India .The initiative was inaugurated by Dr. M. A. Saleem I.P.S, Additional Commissioner of Police (Traffic), Bengaluru City, at the Traffic Management Center. The inaugural ceremony also marked the felicitation of the winners of the South Zone. The first prize winner MAAC Koramangala Students was awarded a cash amount of Rs. 75,000 and the second prize winner also MAAC Koramangala Students received Rs. 50,000. The winner of “The National winner of “The Making “MAAC Kalyan Nagar Students were also felicitated .
Dr. M. A. Saleem (I.P.S) stated “Road safety has become a matter of grave concern to all of us in the police force as well as in society. The death toll has increased manifold as a result of which India ranks poorly in the global road safety scale. This initiative is a small step in the right direction towards making our roads safer for the citizens.”
The films were created using the talent pool of the MAAC students. Shajan Samuel, Senior Vice-president of MAAC India, said, “This initiative was an interesting challenge for all of us in MAAC. The students had to create a large number of movies using a medium like animation that is time and labor intensive on a subject like road safety that must be given its due diligence. We hope that this initiative makes road safety a matter of top priority for all of us.”
According to the Transport Research Wing (TRW) of Ministry of Road Transport & Highways, a total of 142,485 road accident fatalities occurred in the past three years. This initiative aims to use the medium of animation in order to spread awareness on important issues such as wearing a helmet, seatbelt and the harm that comes from speeding and drunk driving. Animation was chosen as the medium as it has a universal appeal and can be understood by a larger variety of the population.