The much anticipated Lego Movie opened yesterday in INDIA and according to the review of “THE TIMES OF INDIA”, there's much to enjoy in this film for all age groups - everything from the pop culture references, the multitudes of characters, light-hearted sarcasm and above all, the fantastic script.

This movie is a multicoloured marvel. It takes characters just a few centimetres tall and creates a story like you've never seen before in an animated film. Furthermore, you might find yourself humming the song 'Everything is awesome, everything is cool!' long after you've left the cinema hall.

But that’s not enough! Now you can enjoy "THE LEGO" adventure online on worldoo.com.

worldoo.com is an ever evolving online ecosystem for kids where they can live, express and play.. It is the only platform dedicatedly designed for kids of the age group of 6 to 12, globally where kids can consume popular content from national as well as international kids’ brands.

Content partner with Warner Brothers, worldoo.com brings online adventures of “THE LEGO MOVIE” for kids and interested audience.

Kids on worldoo.com can now get an exclusive sneak-peak into the life of Emmet, the perfect ordinary LEGO mini-figure battling a case of mistaken identity and landing up with the mission to save the world.

The fun does not end here! In addition to the trailer and quiz, the Game Den on worldoo.com gives its citizens a chance to get up close and personal with the characters from the movie by playing special LEGO games like ‘Sinkhole’, where users have to help Emmet dodge never ending obstacles in a pit, solve the LEGO puzzle in ‘Submarine’ and join Batman in training in ‘Batman’s First Try’, among others like ‘Sig Fig’, ‘Brick Bust’, ‘Get Dressed’, and ‘Scramble’.

Mr. Harsh Wardhan Dave (Head – Experience and Brand at worldoo.com) says “LEGO is an intrinsic part of every child’s life today. The announcement of the move onto the big screen has a created a lot of curiosity among kids wanting to see the LEGO bricks come alive. Moreover Emmet and his friends are new to the animation scenario and this partnership will allow our users to engage with the characters and understand the perils that Emmet goes through in the series. We are confident that the addition of Emmet on our platform will add value to the brand and will be a welcome change for the users.”

The worldoo.com team is constantly working towards creating content that adds value to the overall time a child spends online. Partnering with the LEGO movie was a step in that direction, going forward the team is looking forward to working with brands which are effectively willing to collaborate and add to the ethos to create responsible global citizens of tomorrow.

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