This really could be the movie we all dreamed about as kids.
"The Lego Movie," opening Friday 7th February 2014 in INDIA, is the first full-length theatrical LEGO adventure featuring many popular characters from the brand's toys and video games. Movie is far more inventive and satirical than you might expect. Made with a conscious resistance to the pitfall of toy-based movies, it's imbued with a childlike playfulness and a subversive mockery of corporate control.
Anyone who ever designed a universe from a heap of parts on their bedroom floor will know what Phil Lord and Christopher Miller, writer/directors of Warner Bros.'new 3D animated comedy “The LEGO Movie,” mean when they say that, growing up, they always had buckets of LEGO® bricks.
"We actually really enjoy a challenge and get excited by solving a seemingly impossible puzzle," Miller says. "Each one of those movies — 'Cloudy With a Chance of Meatballs,' '21 Jump Street' and 'The Lego Movie' — we were like, 'That sounds terrible. It's probably going to be terrible, unless ... unless, there is one way you could do it.'"
“We’d build spaceships and all kinds of crazy things, but it wasn’t just the building, it was the infinite possibilities of things to make and express that was so irresistible and exciting,” says Miller.
The Denmark-based Lego Group was approached by Warner Bros. producers in 2007 about making a movie, with an earlier story outline by Dan and Kevin Hageman. The company has in recent years expanded beyond toy sets to build numerous international theme parks, release several lines of video games with Warner Bros. Interactive Entertainment and air the Cartoon Network TV series "Ninjago" (for which there are movie plans, too).
This animated tale follows an average, ordinary minifigure named Emmet (Chris Pratt) who is mistakenly identified as the next "LEGO Master Builder." With help from an interesting mix of characters -- including free spirit Wyldstyle (Elizabeth Banks), Batman (Will Arnett), the ancient wizard Vitruvius (Morgan Freeman), and a spaceman from the '80s named Benny (Charlie Day) -- Emmet embarks on an unexpected quest to save Bricksburg from the evil Lord Business' (Will Ferrell) plan to dominate the entire LEGO universe. Expect some mild action and rude humor in this LEGO adventure, not to mention some heavy brand exposure to an already popular toy line.
Check out the clips and a featurette below.
"Everything is awesome!" goes the official theme song to "The Lego Movie," and while critics will eventually decide if that's actually the case, it's hard to deny that spirit that's powering the Warner Bros. flick. Even though the entire movie is built around one of the most popular toys of all time, there's a weird innocent sweetness permeating from "The Lego Movie," which is certainly a nice change from the usual crass commercialism these kinds of movies project.
Indeed, the voice cast is filled with people we like — Chris Pratt, Alison Brie, Elizabeth Banks, Will Arnett, Will Ferrell — and the concept is pretty smart, with the adventure taking a regular Lego on an adventure through all the Lego lands including Pirates Cove, Knights Club, Vikings Landing and Cloud Cuckoo Land. The brand doesn't seem too precious to not make jokes at its own expense, so yeah, this really could be the movie we all dreamed about as kids. Certainly, the nine clips and over 30 images recently dropped the movie are pretty inventive stuff.