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India-headquartered creative powerhouse enhances 3D visual experience of ‘Transformers: Age of Extinction’

After delivering award-winning 3D conversion on Academy® Award winner Gravity, Prime Focus World (PFW), the creative services subsidiary of global media and entertainment industry services leader Prime Focus, has provided stereo VFX services for Transformers: Age of Extinction. PFW also delivered stereo services for the earlier installment of the mega franchise, Transformers: Dark of the Moon, which released in 2011. 

PFW contributed a combination of stereo effects and 2D visual effects that spanned more than 70 minutes of the film, undoubtedly the most awaited release this summer. The US$ 2.6 billion franchise’s fourth installment has received an incredible opening weekend BO run of US$300 mn of which US$ 100 mn came from the US and an incredible US$ 90 mn from China, now the world’s second largest film market. 

Working closely with director Michael Bay and Paramount Pictures’ Executive Stereographer Corey Turner, Prime Focus’ creative teams across Mumbai and Vancouver helped deliver a stunning stereo film - it has rockets, it has explosions, it has got a huge amount of very high quality CG and very fast-paced action sequences - everything you would expect from a Transformers movie! 

“3D contribution to BO revenues has seen a steady climb post the runaway success of Gravity. There is a massive revival of interest in 3D movies to levels that existed post the success of Avatar. Our summer line up is testimony to this renewed interest in 3D,” said Namit Malhotra, Founder, Executive Chairman & Group CEO of Prime Focus Limited. “We kicked off the season with Maleficent and followed it up with Edge of Tomorrow. We are proud and honored to be associated with a visionary like Michael Bay on a tent pole like Transformers.” 

The movie which is rocking BO worldwide and all set to surpass the China BO records set by Avatar is also receiving positive feedback for its impressive use of 3D. As international magazine Variety states, “Michael Bay continues to evolve ways to make robotic shape-shifting look increasingly seamless and realistic in 3D... As the sine qua non of the franchise, it’s the robots — endowed here with character-rich physicality and almost human-scaled facial features — who give the film its emotional heft.” 

“The stereo VFX work we delivered for Transformers: Age of Extinction is exceptional, and helps make the film a great 3D visual experience for the audience,” said Merzin Tavaria, Chief Creative Director and Co-founder, Prime Focus. “Our main objective was to aid the storytelling with 3D and we successfully achieved this by giving the shots extreme scene depth, whilst ensuring the stereo to be believable and technically correct. It was a challenging project for the team – our vast stereo knowledge and experience helped in creating a stunning 3D film – the augmentation of native footage, integration of VFX elements and adding 3D moments. This hybrid approach allowed us to help produce one of the best stereo movies of the year.” 

Transformers 4 is a game changer of sorts as its success heralds the age of the globalized blockbuster – a film that succeeds in many markets around the world and not just the US. The film has strong connections with China which is intelligent and underlines the impact the mainland can have on the GBO destiny of a tentpole. In spite of severe restrictions on Hollywood imports, China with its state-of-the-art screening infrastructure and 3D crazy audiences is the holy grail of Hollywood wanting to expand its base. 

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